Rodney Williams
Co-Founder @SoLoFunds + @LISNR | 3X Venture Founder | #CultureHouse
Los Angeles Metropolitan Area
19K followers
500+ connections
About
Rodney Williams is the Co-founder of SoLo Funds, the largest community finance platform in the US. Since 2018, SoLo has surpassed 1.5M loans funded and redefined access to capital and returns for 2 million users. As the U.S.’s only Black led Certified B Corp fintech, SoLo continues its leadership, but grounded in the same hope and mission: to build a community that enables financial autonomy for all. Prior to founding SoLo, Rodney founded LISNR and led the company to over $40M in funding, numerous awards and partnership across retail and financial services. Rodney’s career started at Procter & Gamble in brand management where he was a critical catalyst in the company’s digital strategy and started in eCommerce & social media. Rodney has been recognized with numerous awards, including Ad Age’s 40 Under 40 in 2012; Cannes Gold Lion award in 2015; and CNBC Disruptor 50 List in 2015, 2016, 2018, 2019 and 2023 to name a few. Rodney is a graduate of West Virginia University and Howard University. Rodney is a member of the 2019 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute.
5X CNBCDisruptor50 ::: GoldLion15 ::: Endeavor Entrepreneur ::: TechStarsAlum ::: P&G Alum ::: Henry Crown Fellow ::: YPO ::: Culture House Official
Articles by Rodney
Activity
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It's an honor to officially welcome Alexander Hudson, Primary's new events lead! Hudson made magic happen at Kickstarter, where I was lucky to work…
It's an honor to officially welcome Alexander Hudson, Primary's new events lead! Hudson made magic happen at Kickstarter, where I was lucky to work…
Liked by Rodney Williams
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Good News! ✨ We are thrilled to announce that SoLo Funds has been named a finalist for the FinTech Futures 2025 Banking Tech Awards in the category…
Good News! ✨ We are thrilled to announce that SoLo Funds has been named a finalist for the FinTech Futures 2025 Banking Tech Awards in the category…
Liked by Rodney Williams
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Introducing The Wealth Break — a new podcast and digital platform created by Rodney Williams and Travis Holoway, co-founders of SoLo Funds. The…
Introducing The Wealth Break — a new podcast and digital platform created by Rodney Williams and Travis Holoway, co-founders of SoLo Funds. The…
Liked by Rodney Williams
Experience
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LISNR
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Procter & Gamble
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Chief Executive Officer
220 Inc.
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Education
Volunteer Experience
Skills
Patents
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Mobile Device Facilitated Lending Platform
Filed US 20170061535
A computer-implemented method for facilitating loans including receiving a loan request specifying a requested loan amount from a plurality of borrowers via a lending platform. The method includes reviewing at least one social media account or profile of each of the plurality of borrowers, and assigning a credit score to each of the borrowers based at least in part on content of the at least one social media account or profile of each borrower. The method further includes providing information…
A computer-implemented method for facilitating loans including receiving a loan request specifying a requested loan amount from a plurality of borrowers via a lending platform. The method includes reviewing at least one social media account or profile of each of the plurality of borrowers, and assigning a credit score to each of the borrowers based at least in part on content of the at least one social media account or profile of each borrower. The method further includes providing information relating to the requested loan amount and the assigned credit score of each of the plurality of borrowers to a plurality of lenders via the lending platform, and enabling each lender select at least one of the potential borrowers to receive loaned funds from the lender.
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Systems and methods for content delivery and management
Filed US 20150113094A1
A content management method uses a portable multifunction device 202 to detect human-inaudible acoustic signals 210, when that signal is heard from the surrounding environment by a device microphone 113 or is output by the device's audio circuitry 100. The device 202 extracts a code from the inaudible signal and supplies the code via wired or wireless communication 232, along with additional optional data regarding the device and/or its user, to a content management system 200. Upon receipt of…
A content management method uses a portable multifunction device 202 to detect human-inaudible acoustic signals 210, when that signal is heard from the surrounding environment by a device microphone 113 or is output by the device's audio circuitry 100. The device 202 extracts a code from the inaudible signal and supplies the code via wired or wireless communication 232, along with additional optional data regarding the device and/or its user, to a content management system 200. Upon receipt of the code, indicating the received inaudible signal 210 from the portable multifunction device 202, the content management system 200 may provide particular content or a pointer to that content to the portable multifunction device 202, the content being selected based on the particular inaudible signal received. Additional threshold triggers 502 may be delivered to require additional actions to unlock the content.
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Automated system for managing baby care products
Issued US 8032426B2
A computer-based online system for managing a plurality of registries of baby care product selections, where each of the plurality of registries is uniquely associated with a respective one of a plurality of users, and where each baby care product selection corresponds to a baby care product selected at the online system or one of a plurality of retailers, includes a database to electronically store data records corresponding to the plurality of registries, and an application server…
A computer-based online system for managing a plurality of registries of baby care product selections, where each of the plurality of registries is uniquely associated with a respective one of a plurality of users, and where each baby care product selection corresponds to a baby care product selected at the online system or one of a plurality of retailers, includes a database to electronically store data records corresponding to the plurality of registries, and an application server communicatively coupled to the database. The application server includes a baby care product selector to automatically process a request to add a baby care product selection to a specified one of the plurality of registries, and update at least one data record in the database in accordance with the request, wherein the request is automatically generated by an application running on a smart device; and a purchase manager to automatically process a purchase selection, where the purchase indication is associated with a selection of a certain baby care product included in the specified one of the plurality of registries for purchase by a participant.
Honors & Awards
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Ebony 100
Ebony
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West Virginia University Alumni Hall of Fame
West Virginia
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EY Entrepreneur of the Year Finalist
EY
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Procter & Gamble Top 40 Under 40 Alumni
P&G Alumni Network
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Techpreneur of the Year
Black Enterprise
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Jet Magazine's Top 40 under 40
Jet Magazine
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Ernst & Young 2013 E.D.G.E. Award Recipient
Ernst & Young
Recognized as one of the E.D.G.E. Awards as part of the Ernst & Young Entrepreneur of the Year® 2013 program:
The recognition identifies emerging Entrepreneurs that are Delivering, Growing and Executing on new and innovative products and services. Nominees for this award were owners or managers of private or public companies (less than five years old) that have successfully taken a product or service to market resulting in positive revenues. -
AdAge Top 40 Marketer under 40
AdAge
Ad Age honors the innovative, young marketing leaders who have made their mark in the client, agency and media realms -- all before their 40th birthdays
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Top 30 Emerging Leaders
Howard University School of Business
Recommendations received
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Join now to viewMore activity by Rodney
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Big news from the SoLo team 👇🏾 We’re proud to introduce The Wealth Break—a new biweekly podcast hosted by our co-founders Rodney Williams and…
Big news from the SoLo team 👇🏾 We’re proud to introduce The Wealth Break—a new biweekly podcast hosted by our co-founders Rodney Williams and…
Liked by Rodney Williams
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How SoLo Funds Reached 2M+ Users Without Paid Ads 📈 Most startups rely on paid ads to scale. SoLo Funds didn’t. Rodney Williams, Co-Founder and…
How SoLo Funds Reached 2M+ Users Without Paid Ads 📈 Most startups rely on paid ads to scale. SoLo Funds didn’t. Rodney Williams, Co-Founder and…
Liked by Rodney Williams
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Last week, Culture House Official Co-Founders Marlon C. Nichols and Rodney Williams hosted Culture House ATX at a private residence in Austin, TX to…
Last week, Culture House Official Co-Founders Marlon C. Nichols and Rodney Williams hosted Culture House ATX at a private residence in Austin, TX to…
Liked by Rodney Williams
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This must have been stressful, but congrats on moving past it. Looking forward to the renewed commitment to serving underserved communities from…
This must have been stressful, but congrats on moving past it. Looking forward to the renewed commitment to serving underserved communities from…
Liked by Rodney Williams
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The Consumer Financial Protection Bureau (CFPB) today sued the online lending platform SoLo Funds for deceiving borrowers about the total cost of…
The Consumer Financial Protection Bureau (CFPB) today sued the online lending platform SoLo Funds for deceiving borrowers about the total cost of…
Liked by Rodney Williams
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The CFPB has sued SoLo Funds, a fintech whose platform lets consumers lend money to one another, largely over its tipping model. SoLo's founders say…
The CFPB has sued SoLo Funds, a fintech whose platform lets consumers lend money to one another, largely over its tipping model. SoLo's founders say…
Liked by Rodney Williams
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America’s Cash Poor are Young, Female, and in Need of Financial Options 👩🏻 📖 This Independent Women's Forum article penned by Patrice Onwuka is a…
America’s Cash Poor are Young, Female, and in Need of Financial Options 👩🏻 📖 This Independent Women's Forum article penned by Patrice Onwuka is a…
Liked by Rodney Williams
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Onward Travis, Rodney, and the entire SoLo Funds team.
Onward Travis, Rodney, and the entire SoLo Funds team.
Liked by Rodney Williams
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Year after year, the data shows that SoLo is significantly more affordable in terms of total costs to Americans. We are committed to providing a…
Year after year, the data shows that SoLo is significantly more affordable in terms of total costs to Americans. We are committed to providing a…
Liked by Rodney Williams
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